Work

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands -- Douglas Holt and Douglas Cameron

Year: 2011

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-30-2-356-358

Authors: Sofie Moller Bjerrisgaard, Dannie Kjeldgaard

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323978518

FWCI: 0.696

Cites:

Cited by: 14

Related to: 10