Work

Application of Neural Network for the Enhancement of Digital Marketing in Banking Sector

Year: 2025

Type: article

Source: International Journal of Research and Innovation in Applied Science

DOI: 10.51584/ijrias.2025.10060073

Authors: EZUGWU Lilian Martina, OZIOKO Frank Ekene, MBA Chioma Juliet

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412348191

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