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Emotional Branding in the Digital Age: Strategies for Cultivating Consumer Loyalty

Year: 2025

Type: article

Source: International Journal of Advanced Research in Commerce Management & Social Science

DOI: 10.62823/ijarcmss/8.2(ii).7702

Authors: Rovika Prem, Prateek Kanchan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412362066

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