Year: 2025
Type: article
Study design: Observational Study
Abstract: : This research investigates how sales promotions affect customer experience and satisfaction at Ratnadeep Supermarket, a rapidly growing grocery chain in India. In the current competitive and fast evolving retail landscape, customer expectations are rising prompting supermarkets to continually refresh their marketing and promotional tactics to draw in, engage and keep customers. Ratnadeep is recognized for its strong brand presence in numerous urban locations offering a diverse range of products well organized store layouts and frequent promotional deals. It is crucial to comprehend how these promotions influence customer satisfaction and purchasing behavior. Buy-One-Get-One (BOGO) offers, loyalty programs, festival promotions, and digital ads impact customer buying choices and satisfaction levels. the research also looks into how demographic factors such as age, income, and shopping habits affect the success of these promotions. These surveys assessed important aspects like promotional awareness, shopping frequency, perceived value of offers, and overall satisfaction. Furthermore, qualitative data was collected through semi-structured interviews with selected customer and Ratnadeep staff to gain deeper insights into consumer views and the company’s promotional tactics.
Authors: L Bharani, Jalgam Akhil
Institution: CMR University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412364045