Work

Study on the Meaning of Luxury Brands in the Millennial’s Wedding Culture of Propose on Instagram

Year: 2025

Type: article

Source: Consumer Policy and Education Review

DOI: 10.15790/cope.2025.21.2.079

Authors: 성신여자대학교 소비자산업학과 부교수, Su Jin Yang, Jungwon Nam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412376713

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