Work

Social Media Content, Brand Image and Customer Behaviour: Evidence From Malaysia’s Container Food Courts

Year: 2025

Type: article

Study design: Observational Study

Source: Platform A Journal of Management and Humanities

DOI: 10.61762/pjmhvol8iss1art004

Authors: Aravinteran Pooventeran, Shishi Kumar Piaralal, Nur Amalina Zulkefli, Santhi Raghavan, Gajehindran Yellangan Koval

Institution: Universiti Teknologi Petronas

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412385253

FWCI:

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