Work

The Effect of Information on Money-Back Guarantees on Brand Attribute Perceptions and Choices in Competitive Markets

Year: 2025

Type: article

Source: Marketing ZFP

DOI: 10.15358/0344-1369-2025-2-46

Authors: Amir Heiman, Lutz Hildebrandt, Udo Wagner

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412394205

FWCI:

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Related to: 10