Work

Specifics of Zimbabwe Beer Consumers Perception Imagery in Application to Russian Brands

Year: 2025

Type: article

Source: EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

DOI: 10.36871/ek.up.p.r.2025.06.07.013

Author: Tatenda Mugumbate

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412398120

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Related to: 10