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Data Mining Techniques for Customer Segmentation in E-Commerce Platforms: Unlocking the Power of Personalization

Year: 2025

Type: conference-paper

Source: International Conference on Communication, Security and Artificial Intelligence (ICCSAI)

DOI: 10.1109/iccsai64074.2025.11064041

Authors: Ongkar Kumar, B. Lakshma Reddy, Bhagya Sri G, V. Manimegalai, Nithya. I, Jyothi Chepur

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412404542

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Cites: 12

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Related to: 10