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Customer Segmentation with Personalized Offers Using Machine Learning & If-Else Statements

Year: 2025

Type: conference-paper

Source: International Conference on Emerging Technologies in Electronics, Computing and Communication (ICETECC)

DOI: 10.1109/icetecc65365.2025.11071180

Authors: Anum Khowaja, Amna Sarfaraz, Romaisa Zafar, Mafazia Saqib, Maha Ali, Syeda Fariya Fatima Rizvi

Institution: Dawood University of Engineering and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412405104

FWCI:

Cites: 11

Cited by:

Related to: 10