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A Multidimensional Study and Analysis of Satisfaction with Intangible Cultural Heritage IP Co-Branded Products Based on Multi-Source Data

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Computing, Networks and Internet of Things (CNIOT)

DOI: 10.1109/cniot65435.2025.11070411

Authors: Jie Dong, Xinru Li, Rui Men

Institution: Shenyang Jianzhu University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412405376

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