Work

Impact of Consumer-Generated Online Reviews and Ratings on Purchase Behavior and Sales Performance

Year: 2025

Type: article

Source: International journal of research and scientific innovation

DOI: 10.51244/ijrsi.2025.120600112

Authors: Dr. Mahendra Daiya, Dr. Bhawana Maheshwari

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412406161

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