A Study on Effective Strategies for Advertising Strategies in Sports Broadcasting -Focusing on Interstitial · Spot · Virtual and Highlight Advertising-
Year: 2025
Type: article
Source: 한국디자인문화학회지
Authors: Chul Woong Lee, Sung Hoon Kim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412412467