Work

Research on Brand Visual Image Strategy of AR Augmented Reality Technology

Year: 2025

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2025.31.2.1

Authors: ZiXin Gao, YunHu Wang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412412566

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