Impacts of Brand Aesthetic and Globalness on Perceived Value and Purchase Intention: A Study of Chinese Consumers for Foreign Cosmetics
Year: 2025
Type: article
Study design: Observational Study
Source: International Business Journal
Authors: 동국대학교 WISE캠퍼스 경영학과 교수, You-Kyung Lee, Jing-Yi Guo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412414561