Work

The Impact of Global Luxury Marketing Mix Strategy Errors on Brand Aversion

Year: 2025

Type: article

Study design: Observational Study

Source: INTERNATIONAL BUSINESS REVIEW

DOI: 10.21739/kaibm.2025.06.29.2.8

Authors: 계명대학교 국제통상학과 부교수, Minsook Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412417902

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