Work

Generic Brands versus National Brands and Store Brands

Year: 1982

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1982.12468079

Authors: Isabella C.M. Cunningham, Andrew P. Hardy, Giovanna Imperia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412427652

FWCI: 1.845

Cites: 3

Cited by: 71

Related to: 10