Work

The Advertising-Sales Relationship: Insights from Transfer-Function Modeling

Year: 1981

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1981.12468174

Authors: Arthur J. Adams, Mark M. Moriarty

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412427677

FWCI: 4.274

Cites: 10

Cited by: 7

Related to: 10