Work

Determinants of The Advertising-to-Sales Ratio

Year: 1981

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1981.12468194

Authors: Paul Farris, Mark S. Albion

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412427893

FWCI: 2.137

Cites: 12

Cited by: 27

Related to: 10