Work

Market Segmentation by Personal Values and Salient Product Attributes

Year: 1981

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1981.12468195

Author: Alfred S. Boote

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412427909

FWCI: 4.041

Cites:

Cited by: 23

Related to: 10