Work

The Effects of Nonverbal Communications in Television Advertising

Year: 1984

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1984.12467950

Authors: Russell I. Haley, Jack Richardson, Beth M. Baldwin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412428165

FWCI: 1.604

Cites: 6

Cited by: 21

Related to: 10