Work

Developing an Advertising Agency-Client Relationship

Year: 1986

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1986.12467823

Authors: Daniel B. Wackman, Charles T. Salmon, Caryn C. Salmon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412428210

FWCI: 8.983

Cites: 7

Cited by: 77

Related to: 10