Work

Low Recall and High Recognition of Advertising

Year: 1986

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1986.12467876

Author: Herbert E. Krugman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412428938

FWCI: 5.39

Cites: 10

Cited by: 24

Related to: 10