Work

How Advertising Works: A Planning Model Revisited

Year: 1986

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1986.12467874

Author: Richard Vaughn

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412429079

FWCI: 3.593

Cites: 24

Cited by: 140

Related to: 10