Work

The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores

Year: 1984

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1984.12467946

Authors: Raymond A. Marquardt, Gene W. Murdock

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412433790

FWCI:

Cites: 7

Cited by: 6

Related to: 10