Work

Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences

Year: 1984

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1984.12467944

Author: Jon B. Freiden

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412433810

FWCI:

Cites: 17

Cited by: 106

Related to: 10