Work

The Moderating Role of Recall, Comprehension, and Brand Differentiation on the Persuasiveness of Television Advertising

Year: 1986

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1986.12467859

Author: David W. Stewart

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412452333

FWCI: 3.593

Cites: 8

Cited by: 17

Related to: 10