Work

The Impact of Scarcity Promotion on Consumers’ Impulsive Buying in Online Shopping Platforms : The Moderating Role of Information Framing

Year: 2025

Type: article

Source: Journal of Korea Parliamentary Law Institute

DOI: 10.56352/smj.2025.18.1.08

Authors: Mingkun Lyu, Jinwei Zhang, Kyung-Min Kim

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412464399

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