Work

The Role of Brand Nostalgia in Fostering Brand Loyalty : Effects of Brand Passion, Brand Affection, and Self-Brand Connection

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Korea Parliamentary Law Institute

DOI: 10.56352/smj.2025.18.1.03

Authors: 한양대학교 전략경영학과 석사, Ngọc Le, Taeshik Gong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412464422

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