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Metaverse Marketing and Consumer Brand Engagement : Evidence from Luxury Fashion Brands

Year: 2025

Type: article

Source: Journal of Korea Parliamentary Law Institute

DOI: 10.56352/smj.2025.18.1.10

Authors: 연세대학교 경영학과(마케팅) 박사, Yiling Li, Jeeyeon Kim, Jeonghye Cho

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412464430

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Related to: 10