Work

A Study on the Effect of Takeout Coffee Packaging Design on Consumer Purchase Preferences - Focusing on Chinese Coffee Brands -

Year: 2025

Type: article

Study design: Observational Study

Source: The Korean Society of Science & Art

DOI: 10.17548/ksaf.2025.06.30.377

Authors: Chen Chen Ruan, Young Eun Kim

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412466248

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