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A Study on Regional Specialization Strategies through Local Content-Based Pop-up Store Operations: Focusing on the Case of a Daegu Eyewear Brand

Year: 2025

Type: article

Source: The Korean Society of Science & Art

DOI: 10.17548/ksaf.2025.06.30.61

Author: Ji Hye Kwak

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412466296

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