A Study on Success Factors of Influencer Marketing for Korean Cosmetics Companies in the Chinese Beauty Market: Strategic Prioritization through Importance-Performance Analysis(IPA)
Year: 2025
Type: article
Study design: Observational Study
Author: Runi Guo
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412466310