Work

Impact of Partnerships Between Airlines and Sport Clubs - Assessing the Interplay of Airline-Sports Club Partnerships in Shaping Consumer Loyalty

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.2514/6.2025-3038

Authors: Jeremy Jason Schulze, Richard Curran

Institution: City, University of London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412485270

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