Work

The Impact of Korea's National Image on Vietnamese Consumers' Purchase Intention: Focusing on the Ion Beverage Market

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Korea Culture Industry

DOI: 10.35174/jkci.2025.06.25.2.331

Authors: Jeong geun Song, Jong Hyun Yi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412506463

FWCI:

Cites:

Cited by:

Related to: 10