Work

The Effect of Consumers' Ethical Consumption Tendency on the Willingness to Pay a Price Premium for Products of Social Enterprise

Year: 2025

Type: article

Study design: Observational Study

Source: 경영컨설팅연구

DOI: 10.71429/kmcr.2025.25.03.01

Authors: 국립경국대학교 사회과학부 경영학전공 석사과정, Kilichov Timurbek Zokir Ugli, Myoung-Soung Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412507182

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