Work

A Study on the Influence of Brand–Self Congruity on Psychological Ownership and Behavioral Intentions Through Pride

Year: 2025

Type: article

Study design: Observational Study

Source: 경영컨설팅연구

DOI: 10.71429/kmcr.2025.25.03.10

Authors: 계명대학교 경영학과 박사, Byambajav Enkhriimaa, Hyoung-tark Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412507230

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