Work

The Impact of Startup's Marketing Capabilities on the Effectiveness of Marketing Strategy Execution and Corporate Performance

Year: 2025

Type: article

Source: 경영컨설팅연구

DOI: 10.71429/kmcr.2025.25.03.04

Authors: 국립경국대학교 대학원 무역학과 석사, Su-Kyung Kim, Gap-Yeon Jeong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4412507250

FWCI:

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