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Consumer Segmentation in Metaverse Virtual Concerts: Insights from Fortnite YouTube Comment Data Mining

Year: 2025

Type: article

Source: 경영컨설팅연구

DOI: 10.71429/kmcr.2025.25.03.15

Authors: 서강대학교 메타버스전문대학원 박사수료, Jeho Choi, Hyo-Jung Kim, Jung Hun Lim, Suk-Geun Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412507307

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