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Reimagining Content Marketing in Emerging Markets: The Shift from Blogging to Interactive Media in Erbil, Iraq

Year: 2025

Type: article

Abstract: This study explores the evolution of content marketing, focusing on the transition from traditional blogging to interactive media, with an emphasis on marketing professionals in Erbil, Iraq. The research addresses the challenges businesses face in adapting to rapidly changing consumer preferences and technological advancements. Utilizing a researcher-developed questionnaire, data were collected from 150 marketing professionals to evaluate perceptions of content marketing strategies, including the roles of blogging, video content, data analytics, and thought leadership. Findings reveal that key elements such as video content and data analytics significantly influence favorable attitudes toward modern content marketing strategies. Ordinal logistic regression analysis highlights the importance of integrating traditional and innovative approaches to enhance audience engagement. The study emphasizes the need for personalization and the use of interactive technologies in emerging markets. This research contributes practical recommendations for marketers, emphasizing the balance between legacy content strategies and immersive media to adapt effectively in a competitive digital landscape.

Source: Academic Journal of International University of Erbil

DOI: 10.63841/iue23514

Authors: Mikaeel Biro Munaf, Mohammed R. Yaseen Zeebaree, Mustafa Farzenda Faris

Institutions: Soran University, Akre University for Applied Sciences

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412541776

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