Work

The Effects of Price Transparency Dimensions on Attitudes toward Fashion Brand: Focusing on Mediating Effects of Integrity, Benevolence, and Competence

Year: 2025

Type: article

Study design: Observational Study

DOI: 10.19031/jkheea.2025.6.37.2.67

Authors: Hyun-Hwa Lee, Minsun Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412550751

FWCI:

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