Work

Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104428

Authors: Bei Zhang, Jichan Zhu, Ruqiu Ma, Yuanzhen Huang

Institutions: South China Agricultural University, Key Laboratory of Guangdong Province

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: 生鲜电商平台产品质量安全风险社会共治研究, G903346007

OpenAlex ID: W4412561369

FWCI: 5.181

Cites: 114

Cited by: 7

Related to: 10