Work

Why the masses purchase prestige products? A meta-analysis

Year: 2025

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2025.115565

Authors: Manish Das, Charles Jebarajakirthy, Amit Shankar, Haroon Iqbal Maseeh, Raiswa Saha

Institutions: Tripura University, Sunway University, Indian Institute of Management Visakhapatnam, Griffith University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412561707

FWCI: 2.595

Cites: 107

Cited by: 8

Related to: 10