Work

The impact of perceived need, curated offering, influencer endorsement and online customer review on online repeat purchase intention

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2025.147545

Authors: Priyanka Aggarwal, Kavita Chauhan

Institution: Jamia Millia Islamia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412561766

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10