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Online shopping and fashion apparel brands: factors influencing Gen Z behaviour

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2025.147546

Authors: N.A. Jahanvi, Meenakshi Sharma

Institution: Birla Institute of Technology, Mesra

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412561787

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