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Digital marketing strategy adoption for online brand presence: real estate agents' perspectives in Cape Town

Year: 2025

Type: article

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2025.147549

Authors: Kuhle M. Zwakala, Llewellyn Church

Institution: Cape Peninsula University of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412561802

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