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Optimizing Third-Party Product Marketing Strategies Using AI-Driven Consumer Analytics

Year: 2025

Type: conference-paper

DOI: 10.1109/amathe65477.2025.11081270

Authors: Vinod Waiker, Malik Bader Alazzam, Sarika Keswani, Sharmeen Izzat Hassan, Anushree Aserkar, R Saravanakumar

Institutions: Jadara University, Symbiosis International University, Knowledge University, Yeshwantrao Chavan College of Engineering, Saveetha University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412567726

FWCI:

Cites: 14

Cited by:

Related to: 10