Work

The impact of social media marketing activities constructs on brand equity constructs in a developing economy market

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2025.147483

Authors: Amel Pintol, Nereida Hadziahmetovic

Institution: International Burch University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601631

FWCI:

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