Work

Exploring determinants of brand loyalty: considering marketing mix and brand equity in FMCGs

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2025.147481

Authors: Kashif Farhat, Wajeeha Aslam, Syeda Nazneen Waseem, Wardah Irfan

Institutions: Higher Colleges of Technology, Iqra University, University of Karachi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601726

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10