Work

Millet Marvels: unravelling the nexus between social media influence, expectation confirmation, and customer purchase intentions for millet products in the digital age

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Sustainable Agricultural Management and Informatics

DOI: 10.1504/ijsami.2025.147257

Authors: K. Geetha, R. Manigandan, J. Naga Venkata Raghuram, Pulidindi Venugopal

Institution: Vellore Institute of Technology University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4412601783

FWCI:

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